The Marvel Fumetti Book was another part of a self-promotion continuum, which turned the Marvel creative staff into impaneled characters themselves. And it remains a wry, enjoyable and sometimes sad-in-retrospect window into the Bullpen of the early 1980s. Inside Fumetti (an actual word for “photonovel” not just a portmanteau of Foom and confetti) are photographic comic stories starring the writing and artist stars of the age— most of whom, as you can see by the cover, were bearded, for whatever that’s worth. Word balloons provide the dialogue in one or two page skits, which poke fun at the foibles of the assorted denizens of Marvel HQ. Inker extraordinaire Vince Colletta was the Jacob Riis of this project, photographing how the Marvel half lives and documenting them in their native cubicle squalor.